Candylab – Outlaws
Inspired by 1920s Hot Rod culture the Outlaws are Candylab Toy’s most complex toy line to date. Launched on Kickstarter, the Outlaws hit their funding goal in less than 24 hours. We studied old 1920s cars, but also looked at current hot rod car culture to inform us on what was truly appealing about these cars. We perfected the stance, curves, and liveries to try and create something immediately recognizable to car lovers, but still fun and engaging for children. The Outlaws attracted national coverage from CBS, Wired.com, Entrepreneur, and more.
Set Top Packaging
Our client, a large cable provider, came to us looking to redesign their self installation kit. Their goals were to make home installation easier for their customers while decreasing kitting facility casts. Code and Theory tackled design of both the print installation guides and the packaging of the set-top boxes. We worked closely with factories in china and our client’s kitting facilities at home to make sure our designs were feasible and worked with the kitting facilities existing workflows.
Due to the way set-top boxes are leased out to costumers, our client was using multiple generations of set-top boxes, all with different designs. In total our solution would have to accommodate 17 different set-top boxes all with slight variations in size and shape. We explored the use of flexible dividers, materials, partitioning, and staging, eventually settling on 4 ideas that we believed most effectively solved for our clients goals while creating a premium end user experience.
I love exploring how people interact with objects and spaces and continue to explore and learn new ideas and techniques. If you have an interesting project I would love to hear about it. Thanks!
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